Ask an Expert
In his LinkedIn article The Next Chapter of GCCs: Game Changer, Kenneth Vamshi outlines a forward-looking vision for Global Capability Centres (GCCs), based on more than two decades of experience in the space. He argues that leading GCCs must evolve beyond traditional delivery and capability-centric models to become strategic transformation hubs within global organisations. Central to this evolution is the adoption of an AI Centre of Expertise (AI CoEX) as the core operating model.
Vamshi introduces the 4i GCC Game Changer Model, which includes Intelligence as a Core Asset, where AI and data systems are embedded into business DNA; Integration across the value chain, breaking down silos and aligning talent, technology and ecosystems; Innovation Velocity, focused on co-creating intellectual property and reusable digital platforms; and Impact at Scale, emphasising outcomes like revenue growth, resilience, sustainability and market leadership.
He warns that GCCs still operating solely as delivery engines risk plateauing, while those embracing this new model can drive enterprise-wide competitive advantage. The article concludes with a strategic question for leaders: Are your GCCs ready to become Enterprise Transformation Hubs?
