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Hyderabad | 5 November 2025: Netflix has taken another big step in strengthening its footprint in India, by establishing its second Global Capability Centre in Hyderabad. After Mumbai, Hyderabad is now set to host a 40,000 sqft tech, post-production & VFX hub in HITEC City.
Why did Netflix choose Hyderabad?
- Growing Creative-Tech Ecosystem
The city has seen rapid growth in animation, gaming, post-production & VFX industries. Local studios, universities, and support infrastructure are progressively aligning with global standards. As Netflix’s entry signals, Hyderabad is fast being seen as a creative powerhouse. - Strategic Location & Ecosystem
Hyderabad’s HITEC City has become one of India’s fastest-growing tech and creative-technology corridors. It offers robust digital infrastructure, a large pool of skilled talent in animation, VFX, post-production, and favourable policies from the Telangana government. - Cost-Efficiency & Competitive Edge
Compared to other metros, Hyderabad presents good cost-benefit for setting up creative-technology infrastructure. The city is emerging as an attractive alternative to long-established hubs like Bengaluru for certain tech-creative operations. (Reportedly, Hyderabad has won out over Bengaluru for this hub.)
What the New Centre Will Do
- Location & Size
The new Netflix centre will be housed in HITEC City, spread across roughly 40,000 square feet. - Core Focus
Its primary role will be on post-production and VFX tasks for Netflix’s regional and global projects. This includes editing, animation, rendering, possibly sound design, visual effects, and allied technical workflows. - Facilities & Infrastructure
The facility plans to include modern editing suites, sound-proof rooms, high-speed data servers, creative collaboration zones, and hybrid work capabilities. - Talent & Employment
With this centre, Netflix is expected to open up new job opportunities in animation, VFX, data analytics, IT operations, and more. It will draw on Hyderabad’s existing talent pool and likely spur further skill-development initiatives and educational collaborations.
Significance & Implications
- Decentralisation of Creative Technology
By situating creative-technology operations in Hyderabad (instead of concentrating everything in Mumbai), Netflix is distributing its capability centres. This allows better optimization across regions, business & strategy from Mumbai, creative/technical backend from Hyderabad. - Boost to Local Economy & Brand Value
Such a move amplifies Hyderabad’s position on the global map as a creative-technology hub. It is likely to attract more investment (from OTT platforms, post-production houses, animation/VFX firms) and can strengthen Hyderabad’s brand in global content-production ecosystems. - Competitive Pressure & Opportunity for Other Cities
The fact that Hyderabad has been chosen over an established rival like Bengaluru for this hub sends signals to other metros: creative-tech infrastructure, local policies, real estate, and talent availability matter as much as traditional tech-ecosystem metrics. - Potential for Collaboration
Educational institutions, state government bodies, training institutes, and start-ups in and around Hyderabad may find new opportunities for collaboration — in research & development, talent incubation, internship programs, and creative-technology skilling.
Challenges & What to Watch
While the announcement is promising, several factors will determine how successful the centre becomes:
- Recruiting & retaining skilled staff in VFX/ animation/ post-production at global quality
- Ensuring infrastructure & tools remain state-of-the-art
- Seamless integration with Netflix’s global workflows (security, quality standards, technology compatibility)
- Managing the scaling of operations as Netflix commissions more content & expects faster turnaround
Conclusion
Netflix’s decision to open a major creative-technology hub in Hyderabad is a milestone – not just for Netflix, but for the city’s rising profile in the global content production ecosystem. It spotlights the shift toward distributed, specialized centres, and puts Hyderabad firmly on the map as a creative-tech powerhouse.
We think that developments like these are critical signals: to monitor shifting geographies of creative-tech investment, to identify potential collaborators (studios, VFX firms, universities), and to anticipate how content-technology infrastructure is evolving in India.
