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Noida | 20 November 2025: In a significant move strengthening its global operating model, UAE-based DAMAC Group has launched its second Global Capability Centre DAMAC Shared Services India (DSSI) in Noida. This marks a major expansion of the Group’s India strategy, complementing its existing GCC in Pune and reinforcing India as a critical hub for DAMAC’s global transformation.
India as a Strategic Growth Lever
The India GCC strategy is tightly aligned with DAMAC’s global transformation roadmap. By leveraging India’s digital and business-services landscape, the Group aims to enhance speed, efficiency, and enterprise-wide decision-making.
“With DSSI, we are writing a new chapter in DAMAC’s global growth story. India’s talent ecosystem and technology readiness make it a strategic choice for our shared-services centre. We are committed to building high-performing teams by 2026, delivering leading services to support DAMAC’s global ambitions.”
– Hussain Sajwani, Founder of DAMAC Group
The new Noida centre is designed to accelerate DAMAC’s capabilities across finance, operations, sales, marketing, HR, commercial functions, digital, and project support. Together, the Pune and Noida GCCs will serve as integrated engines powering the Group’s digital maturity, process excellence, and customer-centric innovation across all international markets.
DAMAC announced a multi-phased hiring strategy, committing to bring onboard 250+ professionals in Noida and 100+ in Pune by 2026, making India one of the Group’s largest strategic talent bases outside the Middle East.
“We are investing in India’s human-capital strengths and enabling a services centre that will transform how we work across regions. We look forward to building a culture of innovation, empowerment, and global collaboration from our India hubs.”
– M. P. John, Chief Human Capital Officer, DAMAC Group
DSSI Built on Three Strategic Pillars
Senior leaders emphasized that DSSI is anchored on three interconnected pillars – Talent, Opportunity, and Collaboration:
- Talent: Leveraging India’s deep pool of skilled professionals across digital, finance, operations, and customer services.
- Opportunity: Offering Indian talent the chance to work on DAMAC’s global real-estate and hospitality projects.
- Collaboration: Creating seamless integration between teams in India, the UAE, and DAMAC’s network across global markets.
This India-UAE talent bridge is expected to drive high-impact business solutions, strengthen enterprise agility, and support the Group’s next phase of international expansion.
Growing GCC Landscape
DAMAC’s move adds to the growing list of global enterprises choosing India as a strategic capability hub. With leading organizations across real estate, BFSI, manufacturing, retail, and consumer goods expanding their GCC footprint, India continues to cement its position as a global powerhouse for capability building, digital transformation, and enterprise resilience.
SSF Global notes that the launch of DSSI reflects a broader industry trend: Global enterprises are no longer viewing GCCs as support units, but as innovation-led strategic assets that shape business competitiveness.
As India’s GCC ecosystem crosses 1,900 centers and accelerates toward 2,500 by 2030, DAMAC’s investment reinforces the strong value proposition India brings – talent, scalability, digital readiness, and an innovation-first mindset.
